Statistics Canada
Brief description:
Statistics Canada celebrates #Canada150 and #StatCan100 by strategic planning of communication. Year 2017 marks the 150th anniversary of Canada’s Confederation, a unique opportunity to showcase the wealth of Statistics Canada’s expertise and information, and 2018 marks the 100th anniversary of Statistics Canada. Key themes of the 150th anniversary include:
- Diversity and inclusiveness
- Indigenous peoples
- Youth
- Environment
The campaign included engaging the public with a program of activities:
- Speaker Series – Canada 150
- Connecting Stats, Stories and People
- Young Statistician Contest
- Social media an online channels
Results/impact:
The activities are expected to help to:
- Reach out to key players, including employees, federal family and the academic sector.
- Engage employees in finding historical photos and artifacts to create a storyboard ‘100 years journey of StatCan’.
- Increase the reach and visibility
Difficulties/lessons learned:
The real challenge is recognizing opportunities to raise their communications activities to a new level. Measuring the impact of branding and outreach is still a challenge. We must always ask ourselves: Putting aside budget, time and resources constraints, could we have done things differently? Would a different approach have been more successful?
Attachments:
NA
Links:
PPT: A Successful Communication Campaign Through Strategic Integration
Frequency:
A campaign lasting for 2017-2018