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This is the online platform of the Strategic Communication Framework publication. It combines the output of the two phases of the HLG-MOS Strategic Communication Framework project and has additional case studies. For example, of countries crisis communication during the Covid-19 pandemic.
The work was consolidated and published as 'Strategic Communications Framework for Statistical Institutes'. In 2021, the framework was extended by the communications task team of the HLG-MOS Capability and Communication group with additional material and case studies on brand and reputation management.
Additional material:
- Communications Function Maturity Model (Figure 3) high resolution
- Communications Skill Set (Figure 4) corrected
- External Strategic Communication Framework Placemat
- The role of brand management, marketing and crisis communication for Statistical Organisations.
More downloads:
If you would like to download pdf files of the original project outputs, you can do it here.
Case studies and examples from the countries:
Developing a new brand - Case Study Statistics Canad
Issues management - Case Study Australian Bureau of Statistics
Crisis Communications Team Charter and Strategy Development
Communication Crisis Response Examples
Re-Branding - Case Study Statistics Poland
Australian Government Data Reforms 2015-2019 - Case Study Australian Bureau of Statistics
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