This is the online platform of the Strategic Communication Framework publication. It combines the output of the two phases of the HLG-MOS Strategic Communication Framework project and has additional case studies. For example, of countries crisis communication during the Covid-19 pandemic.
The work was consolidated and published as 'Strategic Communications Framework for Statistical Institutes'. In 2021, the framework was extended by the communications task team of the HLG-MOS Capability and Communication group with additional material and case studies on brand and reputation management.
- Communications Function Maturity Model (Figure 3) high resolution
- Communications Skill Set (Figure 4) corrected
- External Strategic Communication Framework Placemat
- The role of brand management, marketing and crisis communication for Statistical Organisations.
If you would like to download pdf files of the original project outputs, you can do it here.
Case studies and examples from the countries:
view Developing a new brand - Case Study Statistics Canad
view Issues management - Case Study Australian Bureau of Statistics
view Crisis Communications Team Charter and Strategy Development
view Communication Crisis Response Examples
view Re-Branding - Case Study Statistics Poland
view Australian Government Data Reforms 2015-2019 - Case Study Australian Bureau of Statistics
Examples of countries crisis communication during COVID-19:
success Statistics Netherlands
success Bureau of Labor Statistics, USA
Project Output Documents (integrated into the Strategic Communications Framework Publication):
Phase I of the project
Assessing the statistical organization
Designing and implementing strategic communications
Evaluating external communications
Phase II of the project
Employee engagement and internal communications
Organizational culture and its mission, vision and values
Recent space activity
Examples of countries crisis communication during COVID-19 updated 24 Nov, 2022 view change
Annexes - Phase I updated 24 Nov, 2022 view change
Designing and implementing strategic communications updated 24 Nov, 2022 view change
Assessing the statistical organization updated 24 Nov, 2022 view change
Stakeholder Engagement updated 24 Nov, 2022 view change
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