The Conference was organised under the auspices of the OECD Committee on Statistics and Statistical Policy in Paris on 5-6 October 2017.  The goal of the Conference was to increase understanding of the evolving communication environment and look at the role official statistics should play in it.  Below you can find the presentations given at the Conference.


Keynote speech by Rahaf Harfoush

Key takeaways from the Conference

Demonstration by Paul Resnik



Session 1 - Who is our audience and how are they getting their facts?

The session looked at the different ways that information is being used and gave a better understanding of how different audiences are looking for facts.

TitlePresenterPresentation
Who is our audience? How are they getting their facts?

George Brock (Former Professor of Journalism, City University of London)

PDF
7 insights about news media habits across different countriesRichard Addy (AKAS)PDF

Who is our audience and how are they getting their facts?

Sahir Khan (Institute of Fiscal Studies and Democracy, University of Ottawa)PDF
Providing facts where opinions are formedPrateek Sibal (Sciences Po)

PDF

Providing facts where opinions are formed - A Survivors Guide to a Post-Truth WorldAnthony Gooch (OECD)PDF


Session 2 - Differentiating between fact and fiction: How is "alternative evidence" created and propagated?

This session provided insights on how and where alternative evidence is created, how it spreads, and what is being done to address this important issue.

TitlePresenterPresentation
Rumors and CorrectionsPaul Resnick (University of Michigan)PDF
Making Facts MatterDulce Ramos (International Fact-Checking Network)PDF

Fact-checking the French election: the CrossCheck collaborative experience

David Dieudonné (Google News Lab)PDF


Session 3 - Building stronger social media communities and reaching out to those who matter

This session provided an overview of the most popular social media platforms, briefly described how they work and gave concrete examples of how NSOs and IOS can reach out where opinions are being formed to provide information and correct falsehoods.

TitlePresenterPresentation

Elizabeth Knights-Ward (Hootsuite)PDF

Eurostat and the power of social media

Mariana Kotzeva (Eurostat)

PDF

EDU’s Social Media Strategy

Dirk Van Damme (OECD)

PDF
What’s factually happeningMike Ackermans (Statistics Netherlands)

PDF


Session 4 - Humanising data to tell stories that speak to social media users

This session provided insights on the importance of storytelling on social media and looked at different approaches to help humanise data and statistics as part of the story.

TitlePresenterPresentation
Humanising data - To tell stories that speak to social media usersChristine Jeavans (BBC News)PDF
Humanising data by creating narrativesClaire O’Riordan (NALA)PDF
Humanising data for social media usersLauren Bradford (Office for National Statistics, UK)PDF



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