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| 1 | Initial awareness | A few people in the organisation are becoming interested in the potential value of developing the capability or implementing the standard. The organisation as a whole is unaware of the need for the capability or standard. |
| 2 | Pre-implementation | The capability or standard is considered experimental, and is limited to a few people or parts of the organisation. Some other parts of the organisation are becoming interested in the potential value of the capability or standard. |
| 3 | Early implementation | Awareness of the need for the capability or standard is spreading, but it is implemented in an inconsistent manner by different people or different parts of the organisation. An organisation-wide programme or strategy to implement the capability or standard is being prepared. |
| 4 | Corporate implementation | An organisation-wide programme or strategy for the capability or standard is in place. There is a widespread awareness of the need for the capability or standard, and it is implemented in a consistent manner across the organisation. |
| 5 | Mature implementation | The capability or standard is seen as an important part of the work of the organisation. It is delivering benefits throughout the organisation. The need for the capability or standard is well understood. It is integrated into the work of the organisation, and it is implemented in a consistent way throughout the organisation. |