Eran Ropalidis
Head of Dissemination and Communications Department
Central Bureau of Statistics, Israel
Sometimes there is a gap between the public's familiarity and understanding of the role of the NSO's (National Statistics organizations) as agencies that provide data for decision-making processes and as a research infrastructure that ultimately affects the lives of each and every one. This is why it is very important to constantly strengthen and develop the brand among the public and carry out marketing and advertising activities.
This document deals with marketing and communication as essential tools to the importance of the public awareness and the recognition of the role and benefit of official statistics and how they can be used.