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The Crane

Organizers:

Welcome and Opening.

Taeke Gjaltema (UNECE)

Dominik Rozkrut: President of Statistics Poland

Gabrielle Beaudoin (Statistics Canada): Chair of the Workshop

KEYNOTE SPEECH Branding Expert Mr. Piotr Grzadziel (Session 3)

Session 1: Internal Communication and Positioning of the Communication Department Session Organizer: Lukasz Augustyniak (Eurostat)
1	Internal communication and positioning of the communication department. Suad Mubarak Al Absusalam (GCCStat, Oman)	WP 1.1A	Presentation
2	Generating engagement by encouraging internal communications. Rodrigo Nuñez (INEGI, Mexico)	WP 1.2a	Presentation
3	Development of a Statistical CRM. Jose Jabier Zurikarai (EUSTAT, Spain)	WP 1.3a	Presentation
4	Strategic Communication Framework Phase 2. Connie Graziadei (UNECE)	WP 1.4a	Presentation
5	Combining internal and external communications. Lukasz Augustyniak (Eurostat)	WP 1.5A	Presentation

Session 2: Issue management and Participatory Activity Session Organizer: Michael Levi (Bureau of Labor Statistics, USA)
1	New Dwelling Completions - Communication Strategy. Aeidín Sheppard (Central Statistical Office, Ireland)	WP 2.1a	Presentation
2	Learning from the 2016 Australian Census and ensuring effective issues management during ABS' most challenging sensitive and divisive data collection. Nick Stathis and Samantha Palmer (Australian Bureau of Statistics)	WP 2.2a	Presentation
3	Communication in times of Crisis Management. Eran Ropalidis (Israel CBS)	WP 2.3a	Presentation

Session 3: Branding Session Organizer: Kerstin Hänsel (Destatis, Germany)
1	KEYNOTE SPEECH Branding Expert Mr. Piotr Grzadziel
2	Eurostat’s branding study: main conclusions and way forward. Sybille Luhmann (Eurostat)	WP 3.1a	Presentation
3	The Way Forward: Re-establishing a Public Relationship. Michael Jacino and Christine Léger (Statistics Canada)	WP 3.2a	Presentation
4	Rebranding of public statistics - Statistics Poland case. Karolina Dawidziuk (Statistics Poland)	WP 3.3a	Presentation
5	Developing, delivering, and evaluating key messages: A case study from the U.S. Bureau of Labor Statistics. Michael Levi and Megan Kindelan (U.S. Bureau of Labor Statistics)	WP 3.4a	Presentation

Session 4: Tailored Communication Strategies and Frameworks Session Organizers: Ellen Dougherty (Department of Agriculture, USA) and Terri Mitton (OECD)
1	Strategic Communication Framework. Elaine O'Mahoney (Central Statisitcal Office, Ireland)	WP 4.1a	Presentation
2	Augmenting Statistical Data Dissemination by Short Quantified Sentences of Natural Language. Miroslav Hudec (University of Economics in Bratislava, Slovakia)	WP 4.2A	Presentation
3	Localized Dissemination System. Serhat Atakul (Turkish Statistical Institute) Poster Presentation	WP 4.3a	Presentation
4	Censuses communication campaign. Communicate the new permanent population census. The Istat experience. Micaela Paciello (Istat, Italy)	WP 4.4a	Presentation
5	Digging deeper into web analytics. Getting google to work for statistics offices. Mikel Bilbao (EUSTAT, Spain)	WP 4.5A	Presentation
6	Guide to Talking About NASS. Sue King (US Department of Agriculture)	WP 4.6a	Presentation

Session 5: Tailoring Communication to a Specific Audience Session Organizers: Aeidin Sheppard (CSO, Ireland) and Elaine O'Mahoney (CSO, Ireland)
1	Statistical literacy as a tool to attract audience starting from school: different audiences and different messages. Patrizia Collesi (Istat, Italy)	WP 5.1a	Presentation
2	Statistical literacy for beginners: Tailoring statistical information to children. Wendy Schelfaut (StatBel, Belgium)	WP 5.4a	Presentation
3	How to make statistics more appealing to entrepreneurs? – The Banco de Portugal communication experience. Luís Campos and Lígia Nunes (Central Bank Portugal)	WP 5.2a	Presentation
4	Data journalists: what do they expect from statistical offices. Baiba Grandovska (Eurostat)	WP 5.3a	Presentation