Organization:
Statistics Sweden
Brief description:
Sweden in figures, a new way of making statistical information easily available for young people and non-expert users. Sweden in figures is a way to address the changing expectations from the public regarding the presentation of statistics. A new brand-concept, created to attract the specific target group with a new visual identity containing graphical elements as infographics.
Results/impact:
A campaign webpage branded “Sweden in figures” customized to fit the needs and attract the target group, with a new take on copywriting, disposition and visual elements building a more accurate communication platform, repositioning Statistics Sweden’s brand identity while making it more interesting and appealing for the non-expert user.
Difficulties/lessons learned:
Long internal processes.
Links:
Sweden in figures website
Frequency:
Sweden in figures is an integrated part of the Statistic Sweden brand and communication.