Organization:
Statistics Norway
Brief description:
After a new release time of 7 am was announced on our web page at the end of July, Statistics Norway has been contacted by several people in the finance industry. They have pointed out that such an early release time might lead to increased volatility in the buying and selling of the Norwegian krone at a time of day when the markets are thin. By adjusting the new release time from 7 to 8 am we believe we have found a good balance between the needs of Statistics Norway and the finance industry.
The motivation behind the change in release times is that our statistics is primarily used during regular working hours in Norway. By publishing our statistics earlier in the day it will be available for our users throughout their working day.
Results/impact:
- 20 % media coverage increase
- More breakfast seminars with our statisticians
- “Selling” in experts to comment
- The releases become part of the news coverage from early morning
Difficulties/lessons learned:
Technical requirements:
- Changes to the statistical database and the CMS
- Minor needs for technical development
Attachments:
NA
Links:
PPT: Making a greater impact with an earlier release time
Frequency:
NA