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Organizers:

Welcome and Opening.

Taeke Gjaltema (UNECE)

Dominik Rozkrut: President of Statistics Poland

Gabrielle Beaudoin (Statistics Canada): Chair of the Workshop

KEYNOTE SPEECH: Innovative approach to communication. Adam Ryszewski (White Fox Company, Poland) (Session 4)

Session 1: Internal Communication and Positioning of the Communication Department Session Organizer: Lukasz Augustyniak (Eurostat)
1	Internal communication and positioning of the communication department. Suad Mubarak Al Absusalam and Suah Al Ruqaishi (GCCStat, Oman)	WP 1.1 abs.	Presentation
2	Generating engagement by encouraging internal communications. Rodrigo Nuñez (INEGI, Mexico)	WP 1.2 paper	Presentation
3	Development of a Statistical CRM. Jose Jabier Zurikarai (EUSTAT, Spain)	WP 1.3 paper	Presentation
4	Strategic Communication Framework Phase 2. Connie Graziadei (UNECE)	WP 1.4 abs.	Presentation
5	Combining internal and external communications. Lukasz Augustyniak (Eurostat)	WP 1.5 abs.	Presentation

Session 2: Issue management and Participatory Activity Session Organizer: Michael Levi (Bureau of Labor Statistics, USA)
1	New Dwelling Completions - Communication Strategy. Aeidín Sheppard (Central Statistical Office, Ireland)	WP 2.1 abs.	Presentation
2	Learning from the 2016 Australian Census and ensuring effective issues management during ABS' most challenging sensitive and divisive data collection. Nick Stathis and Samantha Palmer (Australian Bureau of Statistics)	WP 2.2 paper	Presentation
3	Communication in times of Crisis Management. Eran Ropalidis (Israel CBS)	WP 2.3 abs.	Presentation

Session 3: Branding Session Organizer: Kerstin Hänsel (Destatis, Germany)
2	Eurostat’s branding study: main conclusions and way forward. Sybille Luhmann and Tim Allen (Eurostat)	WP 3.1 abs.	Presentation
3	The Way Forward: Re-establishing a Public Relationship. Michael Jacino and Christine Léger (Statistics Canada)	WP 3.2 abs.	Presentation with video
4	Rebranding of public statistics - Statistics Poland case. Karolina Dawidziuk (Statistics Poland)	WP 3.3 abs.	Presentation
5	Developing, delivering, and evaluating key messages: A case study from the U.S. Bureau of Labor Statistics. Michael Levi and Megan Kindelan (U.S. Bureau of Labor Statistics)	WP 3.4 paper	Presentation

Session 4: Tailored Communication Strategies and Frameworks Session Organizers: Ellen Dougherty (Department of Agriculture, USA) and Terri Mitton (OECD)
0	Keynote Speech: Innovative approach to communication. Adam Ryszewski (White Fox Company, Poland)
1	Strategic Communication Framework. Elaine O'Mahoney (Central Statisitcal Office, Ireland)	WP 4.1 abs.	Presentation
2	Augmenting Statistical Data Dissemination by Short Quantified Sentences of Natural Language. Miroslav Hudec (University of Economics in Bratislava, Slovakia)	WP 4.2 paper	Presentation
3	Localized Dissemination System. Serhat Atakul (Turkish Statistical Institute)	WP 4.3 abs.	Presentation
4	Censuses communication campaign. Communicate the new permanent population census. The Istat experience. Micaela Paciello (Istat, Italy)	WP 4.4 paper	Presentation
5	Digging deeper into web analytics. Getting google to work for statistics offices. Mikel Bilbao (EUSTAT, Spain)	WP 4.5 paper	Presentation
6	Guide to Talking About NASS. Sue King (US Department of Agriculture)	WP 4.6 paper	Presentation

Session 5: Tailoring Communication to a Specific Audience Session Organizers: Aeidin Sheppard (CSO, Ireland) and Elaine O'Mahoney (CSO, Ireland)
1	Statistical literacy as a tool to attract audience starting from school: different audiences and different messages. Patrizia Collesi (Istat, Italy)	WP 5.1 paper	Presentation
2	How to make statistics more appealing to entrepreneurs? – The Banco de Portugal communication experience. Luís Campos and Lígia Nunes (Central Bank Portugal)	WP 5.2 abs.	Presentation
3	Data journalists: what do they expect from statistical offices. Baiba Grandovska (Eurostat)	WP 5.3 abs.	Presentation
4	Statistical literacy for beginners: Tailoring statistical information to children. Wendy Schelfaut (StatBel, Belgium)	WP 5.4 paper	Presentation

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