Communications Maturity Model

This section provides a Communications Maturity Model (see Figure 3) designed to help statistical organizations gauge their current external communications maturity, and to propose areas for improvement.

The following are the main applications of the model:

  • Descriptive:The maturity model serves as a diagnostic tool that enables national statistical institutions to assess where their current capabilities lie in terms of their external communications activities and, therefore, their current maturity level.
  • Prescriptive:The maturity model can be used to identify desirable maturity levels. The model suggests actions to reach a desired maturity level.
  • Comparative:The maturity model serves as a comparative tool since it allows for external benchmarking among other organizations.

The model sets out five maturity levels:

  1. Initial
  2. Reactive
  3. Structured and proactive
  4. Managed and focused
  5. Continuous improvement.

Within each level, capabilities that are most relevant to the field of communications are set out as follows:

  • organizational level / leadership / management policy
  • strategic orientation
  • media engagement
  • people
  • processes
  • technology
  • budget
  • metrics.

High-level criteria are described for each capability level to help statistical organizations evaluate their performance and identify a path forward

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