Organizers: Welcome and Opening. Taeke Gjaltema (UNECE) Dominik Rozkrut: President of Statistics Poland Gabrielle Beaudoin (Statistics Canada): Chair of the Workshop Session Organizer: Lukasz Augustyniak (Eurostat) Internal communication and positioning of the communication department. Suad Mubarak Al Absusalam and Suah Al Ruqaishi (GCCStat, Oman) Generating engagement by encouraging internal communications. Rodrigo Nuñez (INEGI, Mexico) Session Organizer: Michael Levi (Bureau of Labor Statistics, USA) Communication in times of Crisis Management. Eran Ropalidis (Israel CBS) Session Organizer: Kerstin Hänsel (Destatis, Germany) The Way Forward: Re-establishing a Public Relationship. Michael Jacino and Christine Léger (Statistics Canada) Developing, delivering, and evaluating key messages: A case study from the U.S. Bureau of Labor Statistics. Michael Levi and Megan Kindelan (U.S. Bureau of Labor Statistics) Session Organizers: Ellen Dougherty (Department of Agriculture, USA) and Terri Mitton (OECD) Live demonstration Session Organizers: Aeidin Sheppard (CSO, Ireland) and Elaine O'Mahoney (CSO, Ireland)Keynote and other presentations
KEYNOTE SPEECH: Innovative approach to communication. Adam Ryszewski (White Fox Company, Poland) Presentation Session 1: Internal Communication and Positioning of the Communication Department
1 WP 1.1 abs. 2 WP 1.2 paper 3 Development of a Statistical CRM. Jose Jabier Zurikarai (EUSTAT, Spain) WP 1.3 paper 4 Strategic Communication Framework Phase 2. Connie Graziadei (UNECE) WP 1.4 abs. 5 Combining internal and external communications. Lukasz Augustyniak (Eurostat) WP 1.5 abs. Session 2: Issue management and Participatory Activity
1 New Dwelling Completions - Communication Strategy. Aeidín Sheppard (Central Statistical Office, Ireland) WP 2.1 abs. 2 Learning from the 2016 Australian Census and ensuring effective issues management during ABS' most challenging sensitive and divisive data collection. Nick Stathis and Samantha Palmer (Australian Bureau of Statistics) WP 2.2 paper 3 WP 2.3 abs. Presentation Session 3: Branding
2 Eurostat’s branding study: main conclusions and way forward. Sybille Luhmann and Tim Allen (Eurostat) WP 3.1 abs. 3 WP 3.2 abs. 4 Rebranding of public statistics - Statistics Poland case. Karolina Dawidziuk (Statistics Poland) WP 3.3 abs. 5 WP 3.4 paper Session 4: Tailored Communication Strategies and Frameworks
1 Strategic Communication Framework. Elaine O'Mahoney (Central Statisitcal Office, Ireland) WP 4.1 abs. | framework 2 Disseminating Statistical Data by Short Quantified Sentences of Natural Language. Miroslav Hudec (University of Economics in Bratislava, Slovakia) WP 4.2 paper 3 Localized Dissemination System. Serhat Atakul (Turkish Statistical Institute) WP 4.3 abs. 4 Censuses communication campaign. Communicate the new permanent population census. The Istat experience. Micaela Paciello (Istat, Italy) WP 4.4 paper 5 Digging deeper into web analytics. Getting google to work for statistics offices. Mikel Bilbao (EUSTAT, Spain) WP 4.5 paper 6 Guide to Talking About NASS. Sue King (US Department of Agriculture) WP 4.6 paper Session 5: Tailoring Communication to a Specific Audience
1 Statistical literacy as a tool to attract audience starting from school: different audiences and different messages. Patrizia Collesi and Roberta Roncati (Istat, Italy) 2 How to make statistics more appealing to entrepreneurs? – The Banco de Portugal communication experience. Luís Campos and Lígia Nunes (Central Bank Portugal) WP 5.2 abs. 3 Data journalists: what do they expect from statistical offices. Baiba Grandovska (Eurostat) WP 5.3 abs. 4 Statistical literacy for beginners: Tailoring statistical information to children. Wendy Schelfaut (StatBel, Belgium) WP 5.4 paper
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