Istat - Communication and Dissemination Directorate

This document describes the Social Advocacy experience carried out by Istat through a network of ambassadors inside and outside the Institute.
The project, born from a proposal of the Istat Communication and Dissemination Directorate, started in 2021 with an experimental phase launched between January and February and then continued during the rest of the year to accrue sufficient data for a substantial assessment of its costs and benefits from the Management of the Institute, in order to validate or not its actual entry into full operation.
In February 2022, following approval by the Management, the project became effective and the number of ambassadors was increased from 17 of the first phase to 43 people in total.

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